ABOUT US
Moe Montoya
Managing Director | Athlete Agent
With over two decades in film and television through iTalent, Moe brings a producer’s eye and a dealmaker’s instinct to the world of athlete representation. As founder of iTalent Sports, Moe helps serious golfers — from top-tier juniors to pros — build their personal brands, secure meaningful partnerships, and navigate the business side of the game. His background in media and entertainment shapes a unique, story-driven approach to brand development, while his hands-on management style ensures every athlete has real support, not just a contract. At iTalent, Moe’s mission is simple: build great careers with intention, not hype.
WHY ITALENT SPORTS
Golf content. Player stories. Built different.
We help athletes build their personal brands through content creation and storytelling, giving them visibility across YouTube, Instagram, and X while connecting them with fans and sponsors.
At the same time, we support their golf journey and professional future monetarily through sponsorship development and a revenue share model that lets athletes participate in the growth of ITS content and partnerships. This creates real earning opportunities during college and beyond.
-
Content & Storytelling – authentic coverage that builds athlete brands and audiences.
-
Sponsorship Development – NIL deals, brand partnerships, and long-term endorsements.
-
Revenue Sharing – athletes share directly in media and partnership revenue.
-
Hands-On Support – logistics, brand coaching, and strategy to prepare for the next level.
From juniors to college players to aspiring professionals, we help athletes grow their brand, fund their journey, and step confidently into the next stage of their careers.